Mid and East Antrim Borough Council works in partnership with Causeway Coast and Glens Borough Council, Tourism NI and Tourism Ireland to promote the Causeway Coastal Route internationally.
The Shaped by Sea and Stone brand is used to promote the Mid and East Antrim area domestically and internationally.
Incorporate relevant Tourism Brands in your marketing activity
Guidelines for use of key tourism brands are outlined here:
Mid & East Antrim – Shaped by Sea and Stone - brand kit.
Northern Ireland – Embrace A Giant Spirit - brand kit.
Causeway Coastal Route – information being finalised for future use.
Wake up to Whitehead and Islandmagee – proposition guidelines.
Unlock unforgettable adventures in Glenarm & Carnlough – proposition guidelines.
Avail of Visual Assets to Support your Marketing Activity
Tourism NI has an online library of accessible promotional images, videos, branding and other marketing assets available for you to positively promote Northern Ireland. This is a tri-agency collaboration between Tourism NI, Fáilte Ireland, and Tourism Ireland, inspiring all registered users to avail of a wide range of top-quality digital marketing assets. MEA Council also shares relevant destination and experience images to this content pool. Register for Tourism NI’s content pool here.
Also check out the YouTube Channel - Mid & East Antrim Shaped by Sea & Stone - for a variety of short tourism videos, which you may like to share and include in your marketing activities.
Use Hashtags on Social Media
Hashtags encourage social media users to explore content that catches their eye or to find something they are interested in, but it also highlights your product / experience to the key tourism organisations.
Hashtagging ties content together so that your posts will be visible to anyone searching for or following a specific interest, area or attraction. For example, if your business is located in the vicinity of The Causeway Coastal Route, you should be using the #causewaycoastalroute hashtag in all your posts as many visitors to NI will be following this particular hashtag, therefore ensuring your content gets seen by these people. Key hashtags include:
#shapedbyseaandstone
#EmbraceAGiantSpirit
#causewaycoastalroute
#MyGiantAdventure
#DiscoverNI
#DiscoverNorthernIreland
#DiscoverIreland
#LoveIreland
#ExploreIreland
#FillYourHeartWithIreland
#LoveGreatBritain
Examples:
www.instagram.com/explore/tags/embraceagiantspirit/
www.instagram.com/explore/tags/mygiantadventure/
www.instagram.com/explore/tags/shapedbyseaandstone/
